Our story, naturally crafted

The seed for LovEWE was planted on a farm, fostering a deep love for nature and a commitment to environmental consciousness. My journey truly began during a trip to Ireland, where I first discovered the charm and practicality of felted wool soap savers. Upon returning to Canada, I realized these wonderful products were hard to find. This sparked a passion: to create my own, using pure merino wool and plant-based soaps sourced right here in Canada. Each soap is a testament to sustainable crafting, keeping plastics out of landfills, and bringing you a touch of nature's best.

From nature's embrace to your home

Growing up on a farm instilled in me a profound appreciation for the natural world. This connection, combined with the enchanting experience of felted wool soap in Ireland, became the foundation of LovEWE. Unable to find similar eco-friendly options in Canada, I embraced the challenge to learn and craft, ensuring every product reflects the purity of its ingredients – from responsibly sourced plant-based soaps to luxurious, ethically sourced, merino wool.

The art of felted well-being

There's a true joy in crafting each LovEWE felted wool soap. I especially love the delicate scents, the satisfying softness of the wool, and the calming rhythm of the felting process itself. Using only pure plant-based soaps and beautiful, natural merino wool ensures a product that is not only a delight to create but also genuinely good for you and the planet. This passion extends to the markets, where I connect with others who appreciate natural, plastic-free living.

Soft skin, gentle exfoliation, pure joy

My ultimate goal for LovEWE customers is simple: to experience true skin happiness. I hope you enjoy the gentle, natural exfoliation that our felted wool soaps provide, revel in the variety of lovely scents, and find your skin feeling remarkably soft, nourished, and healthy with every use. It's about more than just cleansing; it’s about a mindful, enriching experience that benefits both you and the environment.

"I can't say enough about my LovEWE felted soap! My skin feels incredibly soft, and I love supporting a local, environmentally conscious business from New Brunswick."

A delighted, repeat!, LovEWE customer